Columbus Proposes Innovative Funding Plan to Land NWSL Expansion Team
COLUMBUS, Ohio — Columbus is making a bold push to become the next home of a National Women’s Soccer League (NWSL) team, unveiling a creative funding strategy that taps into fan enthusiasm rather than taxpayer dollars.
City leaders and the Haslam Sports Group announced a plan to impose a 2% surcharge on tickets for Columbus Crew matches and other events at ScottsMiracle-Gro Field. The revenue will help finance a $25 million women’s soccer training facility at McCoy Park, a key piece of the city’s bid to secure an NWSL expansion franchise.
Once the facility is funded, additional surcharge proceeds will support affordable housing, youth programs, and community services—a move officials say benefits both soccer fans and the broader public.
Why Columbus Believes It Can Win the Bid
The NWSL is rapidly expanding, with recent franchises in Denver and Atlanta setting record expansion fees of $110 million and $165 million, respectively. Columbus faces stiff competition but believes its unique funding model and strong fanbase set it apart.
- Public-Private Partnership: Unlike traditional taxpayer-funded stadium deals, the surcharge ensures that only those attending events contribute.
- Proven Fan Support: Columbus has consistently drawn large crowds for U.S. Women’s National Team games and the SheBelieves Cup.
- Top-Tier Facilities: The proposed training center would be one of the first in the NWSL built specifically for women’s soccer.
“We want this team, and we’re inviting the entire community to be part of it,” said Columbus City Council President Shannon Hardin. “This is a win for soccer fans, a win for women’s sports, and a win for Columbus.”
Next Steps in the Bidding Process
The city expects a decision from the NWSL in the coming weeks. If successful, the team would begin play in 2028, joining the league’s growing roster of franchises.
A public hearing on Monday will provide further details, while supporters gather outside City Hall to rally for the bid.
“We have the data—Columbus shows up for women’s soccer,” said Mary Shepro, president of business operations for the Crew. “With our ownership group’s commitment, we’re ready to invest in a team that will thrive here.”
As cities across the U.S. compete for NWSL expansion slots, Columbus is betting on its passionate fanbase and innovative funding to seal the deal.
— Reported by Nexio News
