Meta Platforms Faces Investigation in Africa Over Dominance Concerns
Nairobi — The COMESA Competition and Consumer Commission (CCPC) has initiated an investigation into Meta Platforms Ireland Limited amid accusations of monopolistic practices that could harm competition in Africa’s burgeoning digital services market.
This inquiry centers on Meta’s controversial decision to modify its WhatsApp Business Solution Terms in October 2025. The changes reportedly barred third-party providers of general-purpose artificial intelligence services from utilizing the WhatsApp Business API while allowing Meta’s own AI solutions to continue accessing the platform.
Willard Mwemba, the Chief Executive Officer of the Commission, stated, “The Commission has reasonable cause to suspect that Meta holds a dominant position in the Common Market.” This statement signifies the regulatory body’s serious concern that Meta’s actions may violate fair competition principles.
According to Regulation 36 of the COMESA Competition and Consumer Protection Regulations, enacted in 2025, businesses are prohibited from exploiting a dominant market position in ways that could undermine competitive practices. The ongoing investigation aims to establish whether Meta’s amendments indeed restrict or distort market competition.
The CCPC emphasized that the unilateral changes to WhatsApp’s Business Terms could significantly diminish competition by sidelining AI service providers from a vital avenue to connect with their customers. This could stifle innovation and limit options for businesses that rely on these essential digital tools to engage with their users.
Stakeholders have been encouraged to submit their views and evidence regarding the case by March 16, 2026. The CCPC has assured participants that their submissions will be kept confidential, fostering an environment where all voices can be heard.
This case presents a significant challenge for COMESA, as it is one of the first substantial evaluations of a global tech giant under the newly implemented competition framework. The result of this investigation may set a precedent for how digital platforms are regulated in Africa, highlighting the increasing scrutiny that major corporations face as governments aim to protect market fairness.
With the rise of digital services across the continent, the implications of this case are vast. By potentially limiting access to critical resources for smaller AI providers, Meta’s policies could hinder technological advancement and economic growth in the region. As Africa strides towards digital transformation, ensuring a competitive landscape is vital for fostering innovation and supporting local businesses.
The regulatory action encapsulates a broader trend in which governments across various jurisdictions are intensifying their scrutiny of tech firms. Growing concerns about market power and competition have prompted many countries to reevaluate how digital platforms operate within their borders.
As the investigation unfolds, the CCPC’s findings will not only impact Meta but could also influence future regulatory frameworks for digital services in Africa. The tech landscape continues to evolve rapidly, and it is clear that regulatory authorities are beginning to play a more active role in shaping that future.
As experts and stakeholders await the outcomes, they recognize that the stakes are high. The relationship between technology companies, regulators, and consumers will likely undergo significant transformation, reinforcing the importance of a competitive marketplace that benefits everyone.
— Reported by Nexio News
